Its search engine Bing powers two of the four main virtual assistants on the market.īing has been powering voice assistants since 2013, when Apple made it the default search engine for Siri, on iOS 7 – before switching to Google in 2017. While Google is well above its competitors in most aspects of search, Microsoft is a major player in the field of voice. But from a usability perspective, how do the two engines compare when it comes to voice search? Context and history
By forming strategic alliances with companies like Amazon (Alexa), Bing is attempting to catch up and close the market share gap. Google is still the most used search engine in the world (79%), followed by Bing (5.33%).